Themes in products are effective as they’re catchy, interesting and they help boost sales. Trifect Athletics has a bit of an advantage in applying a theme to business – the owners are athletic and model-esque identical triplets. The three also understand that working out to achieve fitness goals involves at least three stages – "To Sacrifice, Endure and Conquer" – which is the philosophy of their clothing line.
The founders, who have a background in modeling and acting, well-embrace their selling point: the triple effect. From the company's three-part vision statement to its three-tiered pyramid logo, Trifect nails its branding immaculately.
The triplets also model their own products like Trifect’s top-selling Trigonon tops. The company calls for triple-fueled marketing, as well as some terrific alliterations.
Triplet-Inspired Workout Gear
Trifect Athletics is Inspired by Three Athletic Brothers
Trend Themes
1. Themed Products - Applying a catchy theme to products can boost sales and attract consumer interest.
2. Triple-fueled Marketing - Utilizing the unique selling point of triplets in marketing campaigns can create a strong brand identity and appeal to consumers.
3. Alliterations in Branding - Employing alliterations in branding can make a company's message memorable and engaging.
Industry Implications
1. Athletic Apparel - The triplets' clothing line, Trifect Athletics, offers workout gear inspired by their philosophy of sacrifice, endurance, and conquering, representing an opportunity for innovation in the athletic apparel industry.
2. Fitness Modeling - The triplets' modeling and acting background, combined with their unique selling point as triplets, provides an opportunity for disruptive innovation in the fitness modeling industry.
3. Marketing and Advertising - Triple-fueled marketing and the use of alliterations present innovative approaches that can be applied to various industries, including marketing and advertising.