Treslúce Beauty by Becky G is a new brand that was inspired by Latinx culture and created for the enjoyment of all. Second-generation Mexican-American, actress, social activist and the youngest CoverGirl to date, Becky G, partnered with beauty brand incubator Madeby Collective to bring Treslúce Beauty to life and it's a beauty brand that's devoted to supporting Latinx artists and artisans across the United States and Latin America.
The first collection from the brand was inspired by Becky G's Mexican heritage and it features unique ingredients like blue agave sourced from Jalisco, Mexico. In the future, Treslúce Beauty will continue celebrating all Latinx cultures.
The brand is making its debut with six products: an eyeshadow palette, a brush set, lashes, liners and more.
Vegan Latinx Beauty Brands
Treslúce Beauty by Becky G Celebrates the Latinx Community
Trend Themes
1. Latino Beauty - Expanding the beauty industry to be more inclusive to Latinx consumers and featuring unique ingredients and stories of Latinx culture.
2. Socially Conscious Beauty - Companies like Treslúce Beauty by Becky G are taking a stance and creating products that not only are high quality, but also address important social issues.
3. Ethnic-inclusive Marketing - Brands are adapting to the growing trend of inclusive representation by ensuring their marketing is to diverse backgrounds and cultures.
Industry Implications
1. Beauty - Creating beauty products that have been inspired by local ingredients and stories from different cultures.
2. Social Activism - Encouraging social activism in brand values, creating campaigns and supporting important causes through donations or public awareness.
3. E-commerce - Offering a variety of diverse products for different ethnic cultures, contributing to more modern and inclusive e-commerce experiences.