Freestyle is a subscription service that offers tree-free diapers to eco-conscious parents. The brand is working with The Last Layer to provide consumers with bamboo pulp core diapers, a first of its kind. Founded by Mike Constantine and Russ Wallace, Freestyle's diapers are made with its proprietary BambooTek.
The hyper absorbent material underwent lab testing to confirm its absorptive capacities. Made with soft materials, the diapers offer 12 hours of leak protection. Moreover, Freestyle diapers are the first net plastic negative diaper. In addition to its sustainable production, the diapers are 88% biodegradable.
The brand's first release, dubbed Welcome to the Otherside, is a collaboration between Janine Rewell, a Finnis artist. The partnership produced the Keep iT Wave, Baby, and Still Smiling diaper designs.
Subscription-Based Bamboo Diapers
Freestyle is a Diaper Service Offering Tree-Free Diapers
Trend Themes
1. Subscription-based Bamboo Diapers - The trend towards eco-friendly subscription-based diaper services offers opportunities for companies to develop sustainable materials and introduce more innovative design collaborations with artists.
2. Tree-free Diapers - The use of tree-free materials like bamboo pulp in diaper production presents opportunities to disrupt the traditional diaper market and attract eco-conscious consumers.
3. Net Plastic Negative Diapers - The trend towards creating more sustainable and environmentally friendly products like plastic-negative diapers presents an opportunity for companies to innovate and create new products with eco-friendly materials.
Industry Implications
1. Baby Product Industry - Companies in the baby product industry can utilize eco-friendly and sustainable materials like bamboo pulp to create innovative diaper designs and offer subscription-based services that cater to the growing demand for environmentally friendly products.
2. Art and Design Industry - There is an opportunity for artists and designers to collaborate with eco-friendly diaper companies to create unique and sustainable designs that appeal to consumers looking for environmentally friendly products.
3. Sustainability Industry - The trend towards using sustainable and environmentally friendly materials in the production of consumer goods like diapers offers opportunities for companes in the sustainability industry to innovate and develop eco-friendly materials and products.