Last year, the British mint brand Trebor teamed up with the creative agency Bulletproof to give its packaging a more eye-catching design. The new packaging manages to embrace the brand's long-standing British heritage, while also appealing to modern packaging preferences.
The new packaging for Trebor mints embraces its British roots with a straight-forward design that is bold and unapologetic. Bulletproof then balanced this bold design with bright hues that allude to the product's vibrant and multidimensional flavors. Finally, the front of the package is stamped with the Trebor logo to fully convey the brand's identity. The end result is an impactful design that packs a visual punch. As the agency explains, "The new design exudes energy, alluding to the intense and explosive flavours within."
Punchy Mint Packaging
Trebor's New Packaging Packs a Visual Punch with Ultra-Bright Hues
Trend Themes
1. Bright Packaging Design - Companies can revamp their packaging by incorporating ultra-bright hues to appeal to modern packaging preferences and stand out on shelves.
2. Bold Brand Identity - Brands can create a more impactful design by balancing a straight-forward design with a visually alluring brand logo.
3. Multidimensional Flavors - Companies can communicate the various flavors of their product by including bright hues that allude to their respective vibrant and multidimensional flavors.
Industry Implications
1. Confectionery & Snacks - Confectionery and snack companies can adopt bright packaging designs to differentiate themselves and boost shelf appeal.
2. Beverages - Beverage companies can work on creating a bold brand identity that communicates their product's unique flavor profile through visually alluring packaging designs.
3. Beauty & Personal Care - Cosmetic and personal care companies can use multidimensional colors to reflect the various skin tones and hair textures for their intended audience.