The CityHub is an Amsterdam-based hotel designed specifically to cater to the needs and interests of millennial travellers on a budget with a digital aesthetic and a hybrid design that falls between a hotel and a hostel with low pricing and privacy. The model of the hotel allows young travellers to enjoy a luxury stay in a more community atmosphere while travelling abroad.
While hostels are what most young travellers gravitate towards when moving around aboard due to affordability, they tend to lack privacy or upscale design. The CityHub offers the best of both worlds in a stylish space featuring 50 unique sleeping pods dubbed as 'Hubs.' The small spaces are private with mood lighting, Wi-Fi, music streaming and customization offered through an accompanying app. The hotel also offers convenient lounge area with a bar and couches to mingle with other guests.
Millennial Hostel Hotels
The CityHub Offers a Connected Stay for Travellers on a Budget
Trend Themes
1. Connected Stay - Disruptive innovation opportunity: Create connected hotel experiences that cater to the needs of millennial travellers and offer a hybrid design between hotel and hostel.
2. Affordable Luxury - Disruptive innovation opportunity: Develop budget-friendly accommodations with upscale design elements to provide a more desirable experience for young travellers.
3. Pod-style Accommodations - Disruptive innovation opportunity: Introduce compact and customizable sleeping pods in hotels to provide privacy and personalized amenities for guests.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporate technology and communal spaces into traditional hotel models to attract millennial travellers.
2. Travel - Disruptive innovation opportunity: Create new travel accommodations that cater to the unique needs and interests of the millennial demographic.
3. Interior Design - Disruptive innovation opportunity: Explore innovative and space-efficient interior design solutions for the hospitality industry to optimize comfort and functionality in small spaces.