Le Grand Tour by Diptyque is a collection of travel-inspired candles and fragrances that uses aroma to provide an experience of various destinations. The collection was created to commemorate the brand's 60th anniversary and the limited-edition range is launching at a time when people are eager to bring a sense of warmth, light, comfort and escape into the home with scented products.
There are plenty of aromas to awaken the senses in the collection and they take cues from Venice, Milies, Kyoto and Byblos. In the case of the Le Grand Tour fragrances that take cues from the romantic city of Paris, the aroma was inspired by the essence of old books and polished wood.
Travel-Inspired Candles
Diptyque's Le Grand Tour Captures the Essence of Favorite Destinations
Trend Themes
1. Travel-inspired Fragrances - The trend of using scents to transport people to different destinations creates opportunities for brands to capture the essence of popular locations and offer sensory experiences beyond traditional candles.
2. Limited-edition Collections - Creating limited-edition collections can generate hype and excitement around a brand's milestone anniversary or special occasion–offering an opportunity for customers to collect unique, exclusive items.
3. At-home Escapes - As people continue spending more time at home, products that offer a feeling of escape and comfort, like scented candles and fragrances, can thrive and cater to the growing demand for self-care and relaxation.
Industry Implications
1. Home Fragrance - The home fragrance industry can utilize travel-inspired scents and limited-edition collections to offer customers unique and experiential products that cater to the growing demand for at-home escapes.
2. Luxury Goods - Luxury goods brands can leverage the trend of limited-edition collections and exclusive items to create excitement and add value for customers, especially on milestone occasions like anniversaries.
3. Retail - Retailers can offer travel-inspired scents and limited-edition collections to cater to customers' desire for unique and experiential products, adding value and differentiation in a competitive market.