For today's kids, 'I Spy' and 'Geography' aren't good enough travel distractions when there's an entire universe of smartphone games out there. That's why London's Heathrow airport has introduced a new AR game called 'Around the World with Mr. Adventure' to keep even the most tech-savvy kids occupied during layovers. By using a smartphone app, kids can learn about different cities while unlocking characters around the airport and earning themselves real-world prizes.
Around the World with Mr. Adventure is a partnership between Heathrow and the Mr. Men and Little Miss series of children's books. The six badges throughout Terminal 2 are each dedicated to one of that series' characters, and whenever kids find the decals printed on the floor around the terminal, they use their phone cameras to play an AR video featuring a character. Further, when kids pick up digital badges, they can trade them for real-world, iron-on badges at any information desk.
AR Travel Distractions
'Around the World with Mr. Adventure' Keeps Kids Occupied During Layovers
Trend Themes
1. AR Gaming for Distraction During Travel - Opportunity for the gaming industry to create more AR-based games for kids to learn and play during travel.
2. Branded Collaborations for Ar-based Experiences - Opportunity for brands to collaborate with game developers and airports to create immersive AR-based experiences for kids and families during layovers.
3. Ar-based Rewards and Prizes - Opportunity for businesses to explore AR-based rewards and prizes to incentivize customer engagement and loyalty.
Industry Implications
1. Gaming - The gaming industry can explore partnerships with airports and other businesses to create more AR-based travel games for kids.
2. Travel and Hospitality - Travel and hospitality businesses can look into incorporating AR-based experiences like Around the World with Mr. Adventure to make travel more engaging for families with kids.
3. Marketing and Advertising - Marketing and advertising businesses can explore AR-based rewards and prizes to incentivize customer engagement and loyalty for their clients.