Traditional Indian craft is showcased in a lifestyle boutique in Jaipur, India. Dubbed 'The Nila House,' the retail shop attempts to be "a repository of knowledge," boasting different products that are infused with cultural connotations. Not only is the brick-and-mortar establishment a worthwhile destination for the design-savvy traveler who is interested in authenticity, but it also provides local artisans with opportunities.
The Nila House also expands its hold on traditional Indian craft beyond artisan products. The space also works to "include an archive, workshops, and [a] library," facilitating more of an experience for consumers. This has come to be the contemporary approach to retail.
Developed by Bijoy Jain, the interiors also complement the "indigo-themed array of clothing and homeware."
Craft-Centric Artisan Shops
The Nila House Has Products That Preserve Traditional Indian Craft
Trend Themes
1. Craft Preservation Retail - There's an opportunity for new retail stores that curate and sell artisan products from different cultures and places, preserving traditional crafts.
2. Creative Learning Spaces - The trend of combining retail with creative learning spaces like 'workshops and libraries' leads to new opportunities for innovative businesses that want to create a new type of shopping experience.
3. Cultural Themed Concepts - Retail spaces focused on curated cultural products and experiences may continue to thrive, as consumers look for authenticity and unique encounters.
Industry Implications
1. Artisan Retail - The artisan retail industry has an opportunity to expand its hold on traditional crafts and offer unique goods that bring cultural significance to consumers.
2. E-commerce - E-commerce platforms that offer curated cultural products and provide consumers with knowledge and information about the traditions behind the products have the potential to be disruptive and innovative.
3. Museums and Cultural Centers - Museums and cultural centers may incorporate more hands-on, experiential learning opportunities in order to stay relevant as traditional methods of learning become less popular.