The new Toyota Me.We is as amorphous a concept car as they come. Designed by Jean-Marie Massaud, the Me.We, in Toyota's words, was created to increase the capability, quality and pleasure of the car. The mini is an EV powered by four in-wheel motors. The Me.We. keeps things light (it weighs just 1,653 pounds) with its bamboo floors, aluminum frame and foam body panels.
The Toyota Me.We has a unique feature in that all of its windows can be rolled down. A waterproof neoprene luggage cover can be used to keep rooftop items dry and a folding bench allows the Me.We to act as a pseudo pickup truck.
The Toyota Me.We is as out-there as concept cars come. That being said, the concept does have features that could be implemented in future Toyota models, at least from a structural standpoint. Check out the video to see Moussad describing the Toyota Me.We in further detail.
Foam-Bodied Beach Cruisers
The Toyota Me.We is a Lightweight EV with a Foam Body and Bamboo Floors
Trend Themes
1. Lightweight Evs - The Toyota Me.We utilizes foam and bamboo materials, inspiring a trend towards lightweight EVs with sustainable and eco-friendly materials.
2. Expandable Car Designs - The Toyota Me.We's waterproof neoprene luggage cover and folding bench suggest a trend towards expandable car designs that can adapt to changing needs such as pickup truck functionality.
3. All-window Cars - The Toyota Me.We's unique feature of rolling down all windows could lead to a trend of all-window cars for better air flow and comfort.
Industry Implications
1. Automotive - The automotive industry can incorporate eco-friendly and expandable design trends in future car models to meet consumers' changing demands for sustainability and versatility.
2. Eco-friendly Materials - The use of sustainable materials such as foam and bamboo in the Toyota Me.We suggests an opportunity for the eco-friendly materials industry to grow and provide innovative alternatives to traditional automotive materials.
3. Lifestyle - The Toyota Me.We's flexibility and adaptability may appeal to the lifestyle industry in creating products that cater to consumer's shifting needs and preferences.