Following its most recent lookbook -- a tongue-in-cheek series featuring girls and bananas -- Leeds-based retailer The Chimp Store is releasing another for Summer 2014, cleverly titled 'Le Tour de Chimp.'
Considering the fact that Tour de France just began in the store's city of origin, it makes sense that it would pay homage to the event with this fun lookbook photographed by Tom Joy.
The Chimp Store's garments are worn by some of the city's cyclists. The offerings come from well-known streetwear brands such as Billionaire Boys Club, Croocks & Castles, HUF, Rockwell by Parra, Odd Future and Raised by Wolves, among others. Overall, the cheeky Le Tour de Chimp lookbook is a fun way to get in the spirit!
Cheeky Cycling Lookbooks
The Tour de Chimp Lookbook is a Cyclist's Dream
Trend Themes
1. Cheeky Cycling Lookbooks - Opportunity for retailers to create playful cycling-inspired lookbooks that incorporate humor and creativity.
2. Streetwear Collaborations - Potential for streetwear brands to collaborate with cycling retailers to create unique collections that appeal to both fashion and cycling enthusiasts.
3. Event-inspired Fashion - Emerging trend of fashion retailers creating themed collections and lookbooks inspired by popular events to generate buzz and align with current trends.
Industry Implications
1. Retail - Retailers can explore innovative ways to incorporate humor and creativity into their lookbooks and collections, catering to the growing demand for unique and playful fashion experiences.
2. Fashion - Fashion industry professionals can capitalize on the popularity of cycling and streetwear by collaborating with cycling retailers to create event-inspired collections that merge style and functionality.
3. Cycling - Cycling retailers can leverage the appeal of fashion and streetwear by partnering with fashion brands to create unique collections that resonate with both cycling enthusiasts and fashion-conscious consumers.