Belgian avant-garde fashion designer Raf Simons had a recent London Fashion Week debut and it was a farewell to his eponymous brand -- now he honors every single show he has had starting in 1995 with the Tour Cardigan. The cardigan is designed with a black base and has a mid-weight knitted design adorned with symbolic branding along both the front and back in white for tonal contrast.
At the chest of the design reads PRINTWORKS which is a celebration of its runway show that took place at the institutional London music venue which is now closed. The dropped shoulders create a slouchy look and it is defined by the elongated rib-cuff sleeves as well to boast a relaxed shape.
Slouchy Graphic Cardigans
Dover Street Market London and Raf Simons Present the Tour Cardigan
Trend Themes
1. Symbolic Branding - Opportunities for disruptive innovation in creating symbolic branding designs to personalize clothing articles
2. Slouchy Comfort - Opportunities for disruptive innovation in the production of relaxed fitting clothing articles that boasts a slouchy and comfortable look
3. Tonal Contrast Design - Opportunities for disruptive innovation in the creation of designs that emphasizes tonal contrast to make clothes more visually appealing
Industry Implications
1. Fashion - Fashion brands can explore creating unique designs that boast slouchy comfort and includes symbolic branding to set apart from the competition
2. Textile - Textile manufacturers can innovate the production process to create relaxed and comfortable materials that provide slouchy comfort to users
3. Graphic Design - Graphic designers can seek opportunities to help fashion brands create designs that emphasize tonal contrast to make clothes more striking and visually appealing