Tossed is a London food chain that makes a point to focus on healthy eating and wanted its good sense of humor to come across as well with its new brand packaging.
A series of witty lines of text were developed by Richard Brownlie-Marshall, which are now used on food packaging and signage for the brand. Some of the one-liners include funny quips like "Hot Stuff coming through" or "I've got the hots for you" on a tea cup or soup container, which is both humorous and a clever reminder about the temperature of the liquid inside.
These good-humored packages are bold, but lighthearted, showing off the fun environment that consumers can expect when visiting one of Tossed's locations.
Funny Food Packaging
Tossed Branding is Printed with Bold Colors and Witty Quips
Trend Themes
1. Humorous Branding - Using funny lines and quips on packaging and branding to convey a lighthearted and fun atmosphere.
2. Bold Packaging - Creating packaging with bold and bright colors that capture the attention of consumers.
3. Clever Reminders - Using witty lines and phrases on packaging to encourage healthier habits.
Industry Implications
1. Food and Beverage - Incorporating humorous and clever packaging to enhance the customer experience at restaurants and food chains.
2. Retail - Using bold and clever packaging to differentiate products and capture consumer attention in a competitive retail market.
3. Marketing and Advertising - Employing humor and clever messaging on packaging to create memorable brand experiences and connect with consumers.