This tortilla chip branding is a perfectly sun-drenched, vibrant interpretation of the flavors of Baja California. The intentionally worn out, rustic packaging design is a nod to the hand-painted signs lining dusty Mexico streets.
The range comes in a variety of flavors including nacho cheese, sea salt & coriander and habanero. There are also four flavors of dip, including sour cream & chive, hot salsa and spicy BBQ.
The rustic packaging design for this line of Tesco's chips is an expertly executed attempt to establish the value of the product, especially given its quality and level of authenticity, which any supermarket brand must prove. This new look for the line of Tesco's products is sure to help reinvigorate the branded foods public image.
Sun-Drenched Snack Branding
This Tortilla Chip Branding for Tesco's is Refreshing and Bright
Trend Themes
1. Authentic Packaging Design - Disruptive innovation opportunity: Develop packaging designs that convey a sense of authenticity to differentiate products in crowded markets.
2. Regional Flavors - Disruptive innovation opportunity: Introduce new flavors inspired by specific regions or cultures to appeal to a diverse consumer base.
3. Revitalizing Brand Image - Disruptive innovation opportunity: Rethink and refresh the branding of existing product lines to change public perception and attract new customers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Incorporate creative and rustic packaging designs to enhance the appeal of food products on store shelves.
2. Snack Manufacturing - Disruptive innovation opportunity: Experiment with bold and distinctive flavors to create unique and enticing snack options for consumers.
3. Supermarket Retail - Disruptive innovation opportunity: Utilize rebranded products to enhance the public image of supermarket brands and boost customer loyalty.