The Old El Paso Tortilla Bowls are the latest creation from the brand that are formulated as a dipping-friendly chip option to choose as a snack or even to serve as an appetizer.
The snack chips are formed into the shape of small bowls that are perfect for scooping up larger quantities of dip or being filled with your choice of ingredients. This acts as a simple chip option that is easily prepared in a pinch and ideal for consumers of all ages to make them family-friendly.
The Old El Paso Tortilla Bowls were tested by the brand amongst targeted consumer demographics, which was explained by Marketing Manger for Meals and Baking at General Mills Lindsay Hill who said, "In our consumer testing, 73% of consumers said they would serve Tortilla Bowls as a starter, while 53% said they would make a great canapé."
Bowl-Inspired Tortilla Chips
The Old El Paso Tortilla Bowls Have a Versatile Profile
Trend Themes
1. Bowl-inspired Snacks - A trend of snack products being shaped like bowls is emerging, creating innovative ways for consumers to enjoy their favorite dips and toppings.
2. Versatile Chip Options - There is a growing demand for versatile chip options that can be used for dipping, as ingredients, or as standalone snacks, providing opportunities for brands to create unique chip shapes and flavors.
3. Family-friendly Snacking - The popularity of family-friendly snacks is on the rise, leading to the development of products that cater to the taste preferences and convenience needs of consumers of all ages.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the bowl-inspired snack trend by creating innovative chip shapes and flavors that enhance the snacking experience.
2. Dips and Sauces Industry - The dips and sauces industry can benefit from the versatile chip options trend by developing complementary products that pair well with a variety of chip shapes and flavors.
3. Food Packaging Industry - The food packaging industry has an opportunity to create customized packaging solutions to accommodate the bowl-inspired snack trend, enhancing the convenience and presentation of these products.