Top Gear Magazine is taking steps to promote responsible driving with this bold new print ad.
The ad draws attention to child deaths due to speeding and encourages drivers to keep to the speed limit. Top Gear Magazine is an auto magazine from England that covers the auto industry. They profile car makers and publish sleek photos of the newest cars. Overall, the magazine glamorizes driving the way a fitness magazine does weight lifting.
Displaying their fair share of social responsibility, Top Gear Magazine published this ad featuring a small child with sidewalk chalk kneeling down on the road. Although the child doesn’t seem distraught or upset, the kicker is that he’s actually chalking out what looks like his own body. This is a bold and quite eerie way of communicating the danger of speeding.
Cautionary Sidewalk Chalk Art
Top Gear Magazine Warns Against Speeding in New Print Ad
Trend Themes
1. Safe Driving Promotions - There is an opportunity to create safe driving promotions and campaigns to increase awareness about the dangers of speeding and reduce car accidents.
2. Socially Responsible Advertising - In an age where companies are expected to be more socially responsible, there is an opportunity to use advertising to promote important social issues like road safety.
3. Creative Public Service Announcements - There is an opportunity to use creative public service announcements, like the sidewalk chalk art ad from Top Gear Magazine, to capture the attention of the public and raise awareness about important social issues.
Industry Implications
1. Automotive Industry - Auto manufacturers can take a more proactive approach to promote safe driving practices and reduce the number of accidents on the road.
2. Media Industry - Magazines and other media outlets can use their reach and influence to promote social responsibility and create public awareness on important social issues.
3. Advertising Industry - The advertising industry has an opportunity to create more effective and creative ads that raise awareness about important social issues, like road safety, and promote social responsibility.