Tommy Hilfiger has officially opened its first Depop account. Depop is a secondhand fashion app that allows users to put their wardrobe pieces up for sale. With its carefully chosen selection of previously owned TOMMY HILFIGER and TOMMY JEANS items, the new store will allow customers to acquire unique items while reducing their environmental effects. The collection will come in sizes XXS to 3XL and include over 100 tops and bottoms, including jeans, T-shirts, skirts, and outerwear.
The campaign, titled ‘Made by Tommy, Styled by Depop,’ features sellers such as Bythepeace, Livokai, and Pascaleeliza, who are excited to bring old, archival styles from the brand back to the present.
"At Depop, we are driven by working alongside our community to reshape fashion consumption, promoting and celebrating a circular-first mindset," commented Steve Dool, Brand Director at Depop.
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Trend Themes
1. Circular Fashion - There is an opportunity for brands to support circular fashion by creating secondhand stores or partnering with secondhand platforms.
2. Archival Fashion - Brands can tap into the trend of archival fashion by bringing back old styles and designs, which can be resold on secondhand platforms.
3. Sustainable Fashion - Brands can incorporate sustainability in their practices by promoting secondhand fashion, reducing their carbon footprint and contributing to a circular economy.
Industry Implications
1. Clothing Retailers - Clothing retailers can partner with secondhand platforms or create their own secondhand stores to tap into the growing trend of circular fashion.
2. Fashion Designers - Fashion designers can create unique designs that are timeless and can be resold on secondhand platforms in the future, contributing to the trend of archival fashion.
3. Environmental Organizations - Environmental organizations can collaborate with fashion brands to promote secondhand fashion as a sustainable alternative while reducing the negative effects of the fashion industry on the environment.