Tommy Hilfiger has been a staple in preppy clothing for decades now. Building its reputation as a stylish all-American brand, this fashion heavy-hitter delivered exactly what was expected for NYC Fashion Week with its Tommy Hilfiger Spring/Summer 2011 collection.
Pieces from the collection were reworked prepster classics, such as a midriff-baring polo shirt and heeled tennis shoes. This Tommy Hilfiger Spring/Summer 2011 line managed to forward their existing image by incorporating fun new fabrics as well, making the pieces even more versatile.
Preppy Bow-Tie Bras
The Tommy Hilfiger Spring/Summer 2011 Line for NYC Fashion Week
Trend Themes
1. Preppy Clothing - Opportunity for disruptive innovation lies in creating sustainable and eco-friendly preppy clothing options.
2. Reworked Classics - Disruptive innovation opportunities exist in redesigning classic pieces with a modern twist, appealing to both traditional and contemporary fashion consumers.
3. Versatile Fabrics - Innovation potential lies in developing new fabrics that offer increased functionality and versatility in fashion design.
Industry Implications
1. Fashion - The fashion industry can explore sustainable manufacturing processes and materials to meet growing consumer demand for eco-friendly fashion choices.
2. Textiles - The textile industry can focus on research and development to create innovative fabrics that combine style and functionality in order to cater to the needs of modern consumers.
3. Apparel Retail - Opportunities for disruptive innovation in the apparel retail industry include creating new sales strategies that emphasize the versatility and sustainability of fashion products.