Veer is an online retail platform that offers consumers stylish tomboy fashion that can be worn on either a male or female frame. The store takes gender completely out of the shopping equation by creating a variety of clothing options that are designed to look flattering on either sexes.
Veer was put together by Allie Leepson and Jenny McClary as a way to offer shoppers who are gender-ambiguous or interested in wearing the opposite sex's clothing better shopping options. The online boutique features a collection of simplistic coats, button-up blouses and boxy sweater designs that come specifically in white, black and gray color hues. The fit of the garments vary depending on the individual's body size and frame.
Gender-Ambiguous Fashions
The Veer Online Shop Offers Tomboy Clothing That Fits Men and Women
Trend Themes
1. Gender-fluid Fashion - Fashion brands can capitalize on designing gender-neutral clothing options that can be worn by individuals of any gender.
2. Inclusive Clothing Lines - Incorporating gender-neutral clothing designs into established clothing brands can attract a larger demographic of shoppers who are looking for more diverse options.
3. Customizable Clothing - Retailers can explore customizable clothing options that can be designed to fit an individual's body size and shape for a more personalized shopping experience.
Industry Implications
1. Online Retail - Online retail platforms can offer a wider range of gender-neutral clothing options to reach a larger audience of customers.
2. Fashion and Apparel - Incorporating gender-neutral clothing options into fashion and apparel lines can attract shoppers who are looking for more inclusive and diverse options.
3. Body Positive Fashion - Designers can create clothing that embraces all body types and shapes, regardless of gender identification.