Tom Dixon and his eponymous studio, which was established in 2002, have definitely made their mark on the luxury design scene within the United Kingdom and globally. Celebrated for many pieces that push the boundaries of design—from the Serpentine Sofa (2003) and the Plumbing Chair (1989) to the Plump Chair (2008) and the Spot Table (2008)—the designer/studio is now "returning to Milan to mark its 20th anniversary."
The exhibition will run between June seventh and June 12th. It will be split across two venues. Titled 'TWENTY,' the even will "present modified, upgraded, and rethought innovations that provide a reflective yet future-thinking overview of the most popular design pieces Tom Dixon has developed since the brand's inspection two decades ago."
Commemorative Design Exhibitions
Tom Dixon Will Showcase TWENTY During Milan Design Week
Trend Themes
1. Commemorative Design Exhibitions - Opportunity for designers and brands to showcase their most iconic designs in an exhibition format and use it as a marketing tool.
2. Upgraded and Rethought Innovations - Opportunity for designers and brands to update and improve on their iconic designs to create new products, re-establish their brand's relevance, and increase market demand.
3. Future-thinking Expositions - Opportunity for designers and brands to craft installations that envision design and stylistic trends of the future to attract new customers and boost brand awareness.
Industry Implications
1. Furniture and Home Decor - Furniture and home decor brands can leverage the exhibition format to showcase their iconic and newly designed products, market their brand, and test customer preferences.
2. Design and Architecture - Design and architecture firms can participate in exhibitions to showcase their innovative work and establish themselves as thought leaders and visionaries in the industry.
3. Art and Culture - Art galleries, museums, and cultural events can leverage design exhibitions to bring in new visitors and showcase the interplay between art, design, and culture to increase engagement and awareness.