New Balance delivers the Tokyo Limited Edition pack full of the 574 sneaker model with previous iterations celebrating city-themed tonal palettes. This time around, the shoes are exclusively available at atmos and is inspired by a Rasta theme.
Differentiating from the usual suede and leather construction, the latest option uses leather materials as the base foundation with tumbled black leather at the midfoot, the heel, and mudguard. Mesh continues at the collar, the tongue, and the toe boxes. The branding "N" logo is done in a bold metallic silver hue complete with red trimming for a more intense contrast on the dark base. There are also green details in foam by the heel before yellow foam rests under the entire silhouette.
Rasta-Themed Tonal Sneakers
atmos and New Balance Launch a Tokyo Limited Edition on the 574
Trend Themes
1. City-themed Tonal Palettes - Exploring new avenues to bring city aesthetics to the sneaker industry using tonal palettes
2. Bold Metallic Hues - Innovating the use of bold metallic silver hue in branding to create a more intense contrast on dark base
3. Leather Materials - Developing new methods of using leather as the base foundation to construct sneakers with a different look and feel
Industry Implications
1. Footwear - Introducing new techniques in the construction of sneakers that use different materials, designs and colours
2. Fashion - Incorporating city aesthetics and different colour schemes to the fashion industry for a unique customer experience
3. Retail - Collaborating with different brands to create limited edition products for specific markets that brings a new perspective on the retail industry