Toilet paper manufacturer Charmin took Twitter by storm over the weekend with a humorous toilet paper ad shout-out to the latest Marvel movie release, Thor: The Dark World . The toilet paper ad depicts Charmin's iconic cartoon bear mascot dressed as the iconic hero Thor, with a red cape and silver armor. The bear has thrust the mighty hammer Mjolner (Thor's weapon of choice) into the ground and appears to be using it as a dispenser for toilet paper. Beneath the toilet paper ad, Charmin tweeted "We've always been an Asgardian."
The playful pun is a memorable and enjoyable joke with just a hint of crude humor thrown into the mix. This toilet paper ad has since been taken been deleted from Charmin's account (most likely for copyright reasons) but the image and text has been making the rounds on the Internet, and is sure to delight comic book geeks and everyday consumers alike.
Additional pictures from cybercitrus.tumblr.com and http://photobucket.com/images/charmin%20bear
Superhero Toilet Paper Campaigns
The Toilet Paper Ad Showing the Charmin Bear as Thor Will Delight
Trend Themes
1. Humorous Advertising Campaigns - The use of humor in advertising can create memorable and enjoyable experiences for consumers, leading to increased brand recognition and consumer engagement.
2. Pop Culture Brand Collaborations - Collaborating with popular movies, TV shows, or characters can help brands tap into existing fan bases and generate excitement around their products or services.
3. Social Media Viral Marketing - Creating content that is shareable and engaging on social media platforms can help brands reach a wider audience and increase brand visibility.
Industry Implications
1. Toilet Paper Manufacturing - Toilet paper manufacturers can explore creative and humorous advertising campaigns to differentiate their brands and capture consumer attention in a competitive market.
2. Entertainment Merchandise - Brands in the entertainment merchandise industry can collaborate with popular franchises and characters to create innovative and eye-catching products that appeal to fans.
3. Digital Marketing and Advertising - Digital marketing agencies can help brands leverage social media platforms and viral marketing strategies to create engaging and shareable content that drives brand awareness and consumer engagement.