Nike drops a new tonal iteration of the Air Deldon sneaker model that is made alongside Elena Delle Donne with the Together We Fly colorway. The muted new look is detailed with a White Cement color and the upper is made from a blend of materials including mesh and leather.
It also features the brand's FlyEase technology which is inclusive in terms of accessibility. Donne is an advocate of inclusive design as her sister Lizzie was born with cerebral palsy and autism, struggling to find suitable footwear. Branding that nods to 'Together We Flt' is seen along the medial ankle and the insoles of the right sneaker. It is rounded out by Air Strobel units to complete the look.
Minimal Technical Basketball Sneakers
Nike Unveils the New Air Deldon Together We Fly Sneaker
Trend Themes
1. Minimal Basketball Sneakers - Nike's new Air Deldon model featuring a blend of materials and FlyEase technology presents a trend towards comfort and functionality in minimalist designs.
2. Inclusive Design - The Together We Fly colorway stemmed from a need for greater inclusivity within the sneaker market, revealing a trend towards responsive design for underrepresented segments.
3. Athlete Collaborations - Partnering with WNBA star Elena Delle Donne and using her insights for design features showcases a trend towards utilizing athlete collaborations to create authentic products.
Industry Implications
1. Footwear - Inclusive design features and blending materials in minimalist basketball sneakers create opportunities for innovation in the footwear industry.
2. Sports - With athlete collaborations becoming more prevalent, there is an opportunity for disruptive innovation in the sportswear industry to cater to consumer preferences that align with individual athletes.
3. Assistive Technology - Nike's FlyEase technology could be expanded across multiple industries as a solution for increasing accessibility and inclusivity for those with disabilities.