Karalie Shaw from the United States designed the branding for TOFF, using a viking-inspired design. Each bottle tells a story of the viking's life, so drinkers can feel like they've been transfered back to the middle ages, while still enjoying the comforts of modern life.
The beer comes in three different bottles, with an aqua, red and yellow coloring available. The images on the front look like they've been sketched out, and almost resemble a royal crest of sorts. According to Package Inspiration, the design "combines the stabile, reliable, strong history and imagery of Nordic vikings with modern, clean vector illustrations." Indeed, the crests look as though they could be intimidating, considering swords and knives are just a few of the materials shown on the front of these beer bottles.
Viking-Inspired Beer Branding
TOFF Stimulates Images of a Nordic Viking
Trend Themes
1. Viking-inspired Beer Branding - Opportunity for breweries to leverage historical and mythological themes to create unique and captivating beer branding.
Industry Implications
1. Craft Beer - Craft breweries can use viking-inspired branding to stand out in a crowded market and attract consumers seeking unique experiences.
2. Graphic Design - Graphic design agencies can explore the trend of incorporating historical themes into modern branding to create compelling visual identities for clients.
3. Packaging - Packaging companies can capitalize on the demand for visually appealing and story-driven designs by offering viking-inspired packaging solutions to beverage manufacturers.