This year, Pilot Flying J is marking National Cold Brew Day in a big way by launching its new Toasted Coconut Cold Brew.
Pilot Flying J is the largest network of travel centers in North America, which means that consumers across the U.S. will have plenty of opportunities to sample the new Toasted Coconut Cold Brew. Officially launched on April 20th, the new drink offers the caffeine kick of cold brew cookee, but with a hint of tropical flavor. To create this unique combination, the brand combines steeped coffee with an all-natural roasted coconut flavor. As Pilot Flying J's Vice President of Food and Beverage Jonathan Braatvedt explains, "Our best coffee on the interstate is sure to put some 'spring' in your day, especially when pairing it with one of our tasty breakfast sandwiches or burritos."
Toasted Coconut Cold Brews
Pilot Flying J Has a New Toasted Coconut Cold Brew for Spring
Trend Themes
1. Cold Brew with Flavors - Other coffee and beverage brands can explore the trend of offering unique, flavored cold brew options for consumers.
2. National Food Holidays - Other food and beverage brands can take advantage of the publicity and excitement surrounding National Food Holidays to launch new products and generate buzz.
3. Travel Center Offerings - Other companies that provide travel services, such as gas stations and rest stops, can emulate Pilot Flying J's strategy of offering unique food and beverage options to attract customers.
Industry Implications
1. Coffee and Beverage - Coffee and beverage companies can innovate and expand their product offerings by creating unique, flavored cold brew options to appeal to consumers.
2. Food and Beverage - Food and beverage companies can leverage National Food Holidays to launch new products in order to leverage the hype and buzz around the popular events.
3. Travel Services - Travel service companies, such as gas stations and rest stops, can improve their offerings by adding unique food and beverage options to attract travelers and keep them coming back.