Fast food is meant to be enjoyed anywhere a customer wants, so the Surf'n'Fries to go packaging is intended to help support this notion.
Designed by Zambelli Brand Design, the packaging focuses on being multifunctional rather than just something to keep food fresh between kitchen and consumer. The packaging evolves to serve different purposes when received by the consumer. A section to hold sauces and a drink on the sides help to make enjoying the food without putting anything down an easier endeavor.
The floral and surf culture-focused to go packaging for Surf'n'Fries keeps up the brand's original aesthetic that's California-themed and 1950s-inspired.
The Surf'n'Fries packaging helps to identify a growing shift in the quick service restaurant market that focuses on scaling back packaging and focusing more on overall efficiency.
Multifaceted Fast Food Packaging
Surf'n'Fries to Go Packaging is Floral and Multifunctional
Trend Themes
1. Multifunctional Fast Food Packaging - Creating fast-food packaging that serves multiple purposes beyond just keeping food fresh could disrupt the traditional packaging market and appeal to environmentally conscious consumers.
2. Sustainability in Fast Food Packaging - Designing fast-food packaging that is recyclable, compostable, or made from sustainable materials could create opportunities for eco-friendly innovations in the market.
3. Branded Fast Food Packaging - Developing unique and eye-catching packaging that aligns with a brand's overall aesthetic could increase brand recognition and loyalty among consumers.
Industry Implications
1. Fast Food Industry - Fast food companies have an opportunity to innovate in the packaging space by creating multifunctional, sustainable, and branded packaging that appeals to consumers.
2. Packaging Industry - The packaging industry can explore new materials and designs that are more efficient, environmentally friendly, and visually appealing for the fast food market.
3. Marketing and Advertising Industry - Marketing and advertising agencies can partner with fast food companies to develop creative packaging ideas that align with the brand's messaging and aesthetics.