This spring, Au Bon Pain introduced a series of 'Bon To Go Boxes,' which serve as a convenient grab-and-go option for consumers who are looking for quick and easy meals or snacks on the run.
The Bon To Go Boxes include options like Turkey & Swiss, Caprese Chicken and Egg, Veggie & Cheese, as well as bite-sized options like Hummus or Fruit, Egg & Nuts. These meal kits were launched to help busy consumers sate their desire for quick, convenient and well-balanced meals on the go. Options like the Bon To Go Herb Chicken Salad feature a complementary salad and a sandwich pairing.
These Bon To Go Boxes are freshly made daily and are now served across all Au Bon Pain cafes across the United States.
Grab-and-Go Lunch Boxes
Au Bon Pain Introduced 'Bon to Go Boxes' for Convenient Lunches or Snacks
Trend Themes
1. Convenient Meal Kits - The introduction of grab-and-go lunch boxes highlights the trend of convenient meal kits for busy consumers.
2. Quick and Easy Food Options - The Bon To Go Boxes cater to the demand for quick and easy meals or snacks on the run.
3. Well-balanced Eating - The Bon To Go Boxes provide well-balanced meal options for health-conscious consumers.
Industry Implications
1. Fast Food - Fast food chains can explore the disruptive innovation opportunity of offering convenient and well-balanced grab-and-go meal options.
2. Food Delivery - Food delivery services can capitalize on the trend of convenient meal kits by incorporating grab-and-go lunch boxes in their offerings.
3. Cafes and Coffee Shops - Cafes and coffee shops can innovate their menus by introducing grab-and-go lunch boxes to cater to busy consumers seeking quick and easy food options.