November 20th marked the release of the newest album from BTS and to go along with it, Messenger From Facebook, Instagram and TinyTAN created a custom chat experience for fans. TinyTAN, the group of characters based on the seven members of BTS, gives fans a fun way to interact with the band in an imaginative way.
On the platforms, users can select the TinyTAN theme so that they can share emojis, sticker packs and songs from the band. The custom chat experience also supports 360-degree augmented reality backgrounds that bring the characters to life off-screen in an immersive and shareable way.
With in-person concerts and album launch events postponed, bands and musicians are being tasked to come up with innovative new ways of engaging audiences.
K-Pop Chat Experiences
The TinyTAN Chat Experience Engages BTS Fans in a Fun, Immersive Way
Trend Themes
1. Virtual Musician Chat Experiences - Opportunity for musicians to create custom chat experiences for fans to interact with them in new and imaginative ways.
2. Ar-enabled Chat Platforms - Potential for chat platforms to integrate 360-degree augmented reality backgrounds to create immersive and shareable experiences for users.
3. Celebrity Character-based Merchandise - Increasing popularity of character-based merchandise as a way for fans to connect with their favorite musicians or entertainers.
Industry Implications
1. Music Industry - Virtual chat experiences can engage fans and provide new revenue streams for musicians, especially during times when in-person events are not possible.
2. Social Media Industry - Integration of custom chat experiences with AR-enabled features can increase engagement and user retention on social media platforms.
3. Merchandise Industry - Opportunity for merchandise companies to create celebrity character-based products that resonate with fans and generate new sources of revenue.