The Harvest Snaps 'Snap Sounds' TikTok experience has been created as part of a move to attract and engage with college students across the US this fall. The campaign was created in partnership with digital creative agency Cutwater and can be experienced by simply scanning the QR code on a pack of Harvest Snaps snacks. Participants are encouraged to create snacking-inspired music with head movements and will see each motion triggering one of six beats for them to play with.
Calbee America, Inc's Head of Marketing Sandra Payer spoke on the Harvest Snaps 'Snap Sounds' TikTok experience saying, "We love the idea of making music while snacking, and TikTok is the perfect platform for reaching a younger group of consumers hungry for healthier, tasty snacks and fun experiences."
Music-Driven Snack Campaigns
The Harvest Snaps 'Snap Sounds' TikTok Experience is Interactive
Trend Themes
1. Interactive Snack Campaigns - Creating interactive experiences to engage with consumers can lead to greater brand loyalty and attract new audiences.
2. Music-driven Advertising - Incorporating music into advertising can create a memorable experience for consumers and increase brand recognition.
3. QR Code Marketing - Using QR codes on packaging can provide an easy way for consumers to access interactive content and engage with a brand beyond the point of purchase.
Industry Implications
1. Snack Food - Incorporating technology and interactive experiences into snacking can attract new, younger consumers and increase brand loyalty.
2. Digital Marketing - Creative digital marketing campaigns, such as music-driven experiences and interactive content, can reach younger audiences and increase engagement with a brand.
3. Music Industry - Partnering with brands to create music-driven campaigns and experiences can lead to new opportunities for exposure and revenue for artists and musicians.