Tiger Beer introduces a limited edition lager named the 'Tiger Orchid Brew' in time to celebrate National Day. The libation is infused with orchids to give it floral notes -- the palette is further enhanced with citrus flavors. Its packaging features a special design with Singapore skyline visuals along with the city-state's national flower, the Vanda Miss Joaquim orchid.
It was designed in collaboration with local artist and botany enthusiast Tiffany Lovage. The brand is Singapore's first-ever homegrown beer label and the new flavor is meant to symbolize unity and growth. The drink was its first introduction last year in April at a Tiger bar opening in the Jewel Changi Airport. The Tiger Orchid Brew has officially become available at supermarkets, convenience stores, and online as of August 31st.
Orchid-Infused Lager Libations
Tiger Beer Celebrates National Day with the New Tiger Orchid Drink
Trend Themes
1. Limited Edition Drinks - Creating limited edition drinks infused with unique flavors or ingredients presents an opportunity for brands to create buzz and drive sales.
2. Floral-inspired Beverages - The trend of incorporating floral flavors in beverages taps into the growing consumer interest in unique and natural flavors, providing an opportunity for companies to differentiate their products.
3. Collaborations with Local Artists and Botanists - Partnering with local artists and botanical experts to design and develop unique beverage offerings can create a sense of authenticity and local pride, attracting consumer attention and loyalty.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage limited edition and floral-inspired drinks to attract a wider consumer base and capitalize on growing interest in unique flavors.
2. Hospitality - Hotels, bars, and restaurants can introduce exclusive collaborations with local artists and botanists to create one-of-a-kind beverage experiences that enhance their offerings and attract customers.
3. Food and Beverage Retail - Retailers in the food and beverage industry can showcase and market limited edition drinks with unique flavors, appealing to consumers looking for new and exciting taste experiences.