Gamified Necktie Apps

Hermes' Tie Break App for Men Combines Gaming and Fashion

Hermès' new Tie Break app is full of fun, games and practical fashion advice for all things tie-related. The app for guys is designed to offer a break when you need it most, letting users play arcade-style games, watch cartoons, videos and gif images. In addition to these time-killers, the mobile app for iOS and Android also features a guide to learning how to properly tie a tie, some production secrets from the iconic designer label and a catalog of ties that can be browsed through.

If a user happens upon a tie that really strikes their fancy from the Hermès Autumn/Winter 2014 collection, it can be ordered through the integrated online store with a special promotional code in-app.
Trend Themes
1. Gamified Apps - Opportunity to create gamified apps that combine entertainment and practical advice in various industries.
2. Fashion Apps - Potential for fashion apps to offer interactive experiences, practical tips, and online shopping for customers.
3. Mobile Gaming - Mobile gaming industry can explore collaborations with fashion brands to create entertaining and educational experiences.
Industry Implications
1. Fashion - Fashion industry can leverage gamification and app development to enhance customer engagement and shopping experiences.
2. Mobile App Development - Opportunity for mobile app developers to create innovative and interactive apps that combine entertainment and practical functionality.
3. Gaming - Gaming industry can tap into the fashion sector to create gamified experiences and reach new audiences.

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