The TicWatch E2 and S2 smartwatches were unveiled by the company at CES 2019 as two new solutions for consumers seeking to accelerate their health capabilities. The E2 and S2 have been created as Express and Sport models respectively to make them suitable for any kind of lifestyle ranging from indoor sports to swimming and everywhere in between. Each of the models will start tracking your activity immediately instead of needing to manually adjust the settings to ensure optimal activity capturing.
The TicWatch E2 and S2 smartwatches were explained by the brand that said, "Designed to withstand extreme conditions and environments, TicWatch S2 is the perfect sidekick to keep you connected as you get in touch with nature’s wilder side – whether that’s catching a wave or descending alpine slopes. TicWatch E2 the ultimate fitness and swim companion. Stay connected and track your health and fitness data while you’re on the move."
Robust Multi-Lifestyle Smartwatches
The TicWatch E2 and S2 Showed Off Great Features at CES 2019
Trend Themes
1. Multi-lifestyle Smartwatches - The creation of multi-lifestyle smartwatches that cater to a wide variety of sports and physical activity opens up a market for disruptive innovation in tracking, analyzing, and enhancing health and fitness capabilities of users.
2. Express & Sport Models - The introduction of express and sport models for smartwatches offers a possibility for disruptive innovation in customization through alternative models that cater to users’ varying preferences.
3. Immediate Activity Tracking - The innovation of immediate activity tracking in smartwatches provides an opportunity for developers to create more efficient and personalized data analysis and provide real-time insights for users.
Industry Implications
1. Fitness Technology - The fitness technology industry can benefit from the creation of multi-lifestyle smartwatches by expanding their portfolio and providing consumers with more options that cater to their unique needs and preferences.
2. Outdoor Sports & Recreation - The outdoor sports and recreation industry can leverage the express and sport models of smartwatches to develop new products that cater to customers' needs for functionality and durability in a range of outdoor activities.
3. Wearable Technology - The innovation of immediate activity tracking in smartwatches presents an opportunity for the wearable technology industry to develop new features and applications that can enhance the user experience and improve health tracking capabilities.