The Thymes Studio Collection by the branding agency Cue exudes an effortless elegance through its design. According to the Lovely Package, "the Studio Collection features six fragrances inspired by botanicals and rooted in nature. The new look and feel influenced packaging materials, product details, retail display and more."
The nature aesthetic comes through in the branding by how Cue decided to not use any over-embellishments for the design. Everything is quite minimalist, with a see-thru look used on many of the bottles so that potential buyers can see the contents inside. Since many of them are done in bright colors, having the product come through the bottles works well and stands out.
The Thymes Studio Collection demonstrates how well packaging design can give off high-class qualities to lure in potential customers.
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
Trend Themes
1. Nature-inspired Fragrance Packaging - Opportunity for companies to incorporate minimalist, see-thru designs and botanical-inspired fragrances for luxurious, high-class qualities in packaging
2. Transparency in Product Packaging - Opportunity to implement see-thru elements in packaging design for customers to see the product's contents and colors
3. Botanical-inspired Product Lines - Opportunity for companies to release product lines that are rooted in nature with packaging and product details that reflect the botanical inspiration.
Industry Implications
1. Fragrance Industry - Potential to incorporate botanical-inspired fragrances with minimalistic, see-thru designs to attract customers searching for high-class qualities
2. Luxury Packaging Industry - Opportunity to tailor minimalist, transparent designs to high-class product lines that require packaging to exude elegance and sophistication
3. Retail Industry - Opportunity for retailers to create a customer experience of luxurious nature and botanicals for high-end product lines, via minimalist and see-thru packaging