Dior celebrates its upcoming collaboration with RIMOWA by working together with Snapchat to create three Snapchat lenses. The augmented reality filters celebrate the capsule using the Face Lens, World Lens, and Marker Tech. Together, the forces bring Kim Jones designs into a series of digital filters and designs.
The Face Filter takes the luxury fashion house's Oblique emblem and overlays the motif with the brand's logo and a cloudy sky over the users; faces. The World Lens nods to DMC DeLorean with a feature, reminiscent to the design language of Daniel Arsham, who has worked with Dior before. Finally, the Market Tech lens allows users to capture their surroundings highlighting the upcoming collaborative collection between RIMOWA and Dior.
Luxury Fashion AR Campaigns
Dior and Snapchat Join Forces to Develop Three Snapchat Filters
Trend Themes
1. Augmented Reality Fashion Filters - The collaboration between luxury fashion brands and augmented reality platforms presents an opportunity to create immersive and interactive shopping experiences for users.
2. Digital Collaboration Between Fashion and Technology - The partnership between Dior and Snapchat demonstrates the potential for fashion brands to leverage digital platforms to reach and engage with a broader audience.
3. Branded AR Filters for Product Launches - The use of AR filters by luxury brands like Dior and RIMOWA offers a unique way to generate excitement and buzz around new collections and collaborations.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can explore the integration of augmented reality technology to enhance the customer experience and elevate brand image.
2. Augmented Reality - The augmented reality industry has the opportunity to collaborate with fashion brands to develop innovative AR filters and experiences that merge digital and physical worlds.
3. Social Media Marketing - The use of Snapchat filters by luxury fashion brands showcases the potential for social media platforms to be a powerful marketing tool for brand promotion and engagement.