Desperate times call for desperate measures, and when you come unprepared for the beach, the ThingThong has got you covered -- literally. The hybrid flip-flop and thong swimsuit was conceptualized by Douglas Hamilton, a creative director and copywriter for BBH Asia-Pacific.
The sandals' straps are made of a stretchy elastic that keep your feet in and your privates concealed. The slipper, as you may have guessed, doubles as the front of this daring banana hammock. While the ThingThong leaves very little to the imagination, it's certainly a clever concept for those with fleeting memories. As you slip into your ThingThong and strut down the beach, don't be surprised if you get a few questionable stares.
The ThingThong is a cheeky and humorous innovation that make speedos look modest at best. The only question remaining is what on earth would that tan line look like?
Cheeky Hybrid Sandals
The ThingThong is a Humorous and Daring Mash-Up
Trend Themes
1. Hybrid Sandals - Disruptive innovation opportunity: Create unique footwear that combines different styles and functionalities.
2. Concealed Swimwear - Disruptive innovation opportunity: Develop swimwear with built-in coverage for enhanced comfort and privacy.
3. Novelty Beachwear - Disruptive innovation opportunity: Design playful and attention-grabbing beach clothing that stands out from traditional options.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate unconventional materials and styles into the footwear industry.
2. Swimwear - Disruptive innovation opportunity: Explore unconventional designs and functionalities to add value to the swimwear market.
3. Fashion - Disruptive innovation opportunity: Combine humor and creativity to disrupt the fashion industry with unique and memorable clothing options.