For Easter this year, Waitrose is offering an alternative way for consumers to celebrate the holiday and still satisfy their sweet tooth.
The Waitrose Dark Chocolate Avocado Easter Egg features a Belgian chocolate shell and a cocoa-dusted dark chocolate pit. To achieve the green shade of the confection, Waitrose opted to alter a white chocolate with natural coloring. Although the unique Easter treat is entirely avocado-like in appearance, it does not feature any avocado flavoring whatsoever.
The quirky, Millennial-targeted chocolate Easter egg is a novelty product that has the potential to appeal to those who do not celebrate the occasion. Like Waitrose, a number of food brands are defying convention with the launch of Easter eggs that feature solid chocolate or only cheese.
Avocado-Themed Easter Eggs
Waitrose Made an Alternative Easter Egg Inspired by a Popular Fruit
Trend Themes
-
Novelty Easter Treats — The launch of unconventional Easter eggs opens up opportunities for brands to create unique and novelty treats for the holiday season.
-
Millennial-targeted Products — Waitrose's avocado-themed Easter egg showcases the potential for brands to create products specifically tailored to the Millennial demographic.
-
Alternative Holiday Celebrations — The introduction of non-traditional Easter eggs provides an opportunity for consumers to celebrate the holiday in different and unexpected ways.
Industry Implications
-
Food and Beverage — The novelty Easter treats market presents potential for food and beverage brands to innovate and create unique products for seasonal occasions.
-
Confectionery — The unconventional Easter egg trend opens up opportunities for confectionery brands to experiment with different shapes, flavors, and designs to attract consumers.
-
Retail and Consumer Goods — The Millennial-targeted products and alternative holiday celebrations trend creates opportunities for retailers to curate unique and unconventional offerings for their customers.