American denim brand Wrangler has announced the launch of the 'Wrangler Collegiate Collection,' an expansive ensemble of game-day-themed apparel that is targeted toward college students in the United States.
The collection includes men's and women's t-shirts, denim jackets, and accessories. All of the pieces are branded for 32 different universities and colleges across the country. To do this, Wrangler teamed up with Colosseum Athletics, which has over 700 license agreements with American universities and colleges. Colleges in the collection include Florida State University, Auburn University, Louisiana State University, Iowa State University, Mississippi State University, Texas A&M University, Purdue University, and the University of Tennessee.
"We are excited to tap into the excitement of college sports with a collection that embraces school spirit," said Holly Wheeler, vice president of global marketing at Wrangler.
University Game Day Apparel
Wrangler Launches 'The Wrangler Collegiate Collection'
Trend Themes
1. Collegiate Apparel - Opportunity for clothing brands to launch game day-themed apparel with college licensing agreements.
2. Brand Partnerships with Colleges - Opportunity for clothing brands to collaborate with colleges to create branded apparel collections.
3. Millennial Consumer Branding - Opportunity for clothing brands to cater to millennial consumers with apparel that embodies school spirit.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of college licensed apparel to appeal to young consumers.
2. Sports Apparel - The sports apparel industry can collaborate with colleges and license their brand to create a range of collegiate sportswear.
3. Marketing and Advertising - The marketing and advertising industry can leverage the enthusiasm of college sports to promote and market branded apparel collections to young consumers.