Most of us use Twitter as a way to rant and rave about the things that happen to us during the day. Glow-worm is a heating system manufacturer in the UK that has noticed that there are lot of vented frustrations about the temperature on Twitter.
Of late, most of the tweets have been about how cold the temperature is and the cost of keeping warm. The Glow-worm mash up online application will show real time tweets about the temperature.
There is a drop down menu where you can select topics such as boilers, central heating, energy saving, fuel costs and Boiler Scrappage Theme. A Google map allows you to see tweets near you by selecting a region.
Some examples of the temperature related tweets:
@BenTrow
"Gloves indoors? Is this a bit weird? I guess it’s cheaper than paying for more heating."
@Sahara_
My house is SO cold ‘cause my Dad had the heating off :(
@bessiemc
A very mild evening, this keeps up I’ll be saving a fortune on my heating bills. Happy days!
Temperate Tweets
Glow-worm Documents Temperature Tweets
Trend Themes
1. Real-time Temperature Monitoring - Glow-worm's mash up online application shows real time tweets about the temperature, providing an opportunity for businesses to develop and market products that monitor and regulate indoor temperature.
2. Energy Efficiency - Twitter users expressing frustration about high fuel costs can inspire companies in the energy sector to innovate and develop cost-effective, energy-efficient heating solutions that can be monitored remotely.
3. Customer Service Engagement - Companies in the heating and energy sector can leverage Glow-worm's approach to real-time customer service engagement to understand their customers' needs and tailor their products and services accordingly.
Industry Implications
1. Heating Systems Manufacturing - Heating system manufacturers can develop innovative products and services based on customer feedback on Twitter about the high cost of heating.
2. Energy Management - Energy management companies can use real-time data capturing and analysis to develop cost-effective strategies for managing temperatures that are environmentally friendly and energy efficient.
3. Social Media Analytics - Social media analytic firms can provide companies in the heating and energy sector with insights based on Twitter data, which they can leverage to tailor their products or services to meet customers' needs.