Non-alcoholic drinks are garnering more popularity as consumers seek to limit or cut alcohol consumption from their lifestyle, so new products like The Seedlip Cocktail Book are being created with this in mind.
Created by founder Ben Branson as a publication for crafting premium cocktails without alcohol, the book is packed with 100 recipes including such options as 'The Grass is Greener,' which makes use of the brand's Seedlip Garden 108 distilled spirit. The cocktail book features photography by Rob Lawson and puts a focus on how non-alcoholic doesn't have to be as limiting as some consumers might think.
The Seedlip Cocktail Book is set to be released on November 1 and is sure to be a hit amongst consumers who are presently avoiding alcohol or looking to cut it from their diet.
Non-Alcoholic Mixology Publications
The Seedlip Cocktail Book is Packed with 100 Tasty Recipes
Trend Themes
1. Non-alcoholic Mixology - Opportunities for creating innovative and delicious non-alcoholic cocktails that cater to the increasing demand for alcohol-free options.
2. Premium Non-alcoholic Spirits - The rise of premium, high-quality non-alcoholic spirits that allow consumers to enjoy complex flavors without the alcohol content.
3. Non-alcoholic Lifestyle - The growing adoption of a non-alcoholic lifestyle, leading to the development of products and publications that support alcohol-free choices.
Industry Implications
1. Beverage - The beverage industry can explore and capitalize on the trend of non-alcoholic mixology by developing innovative alcohol-free drink options and expanding their product range.
2. Publishing - Publishing companies can tap into the demand for non-alcoholic mixology publications and create more books and resources that provide recipes and inspiration for alcohol-free cocktails.
3. Hospitality - The hospitality industry can seize the opportunity to cater to the increasing demand for non-alcoholic cocktails and create unique experiences for customers seeking alcohol-free options.