Raymond, an Indian tailor and fashion brand, has traditionally held sway with Generation X consumers, but the company's new retail store, called The Raymond Shop, is using technology to appeal to a younger demographic. The Raymond Shop entices Millennials with a host of digital services, modernizing everything from fittings to payments on pre-made products.
Generally speaking, The Raymond Shop doesn't have the obvious tech of something like a smartphone store. However, that's a testament to the store's ability to implement modern systems without losing its classic charm. One thing that consumers might notice is that the shop has no check out counter. Instead, store staff run selection and transaction completely on iPads. Further, fittings in the store can be conducted by a a robotic measurement scanner, adding some glitzy appeal to the in-store experience.
Digitized Fashion Retailers
The Raymond Shop Uses Technology to Appeal to Millennial Consumers
Trend Themes
1. Digitized Fashion Retail - Opportunity for fashion retailers to leverage technology to appeal to younger consumers and modernize the shopping experience.
2. Mobile Point of Sale - Disruptive innovation opportunity for retailers to eliminate checkout counters and enable staff to conduct transactions on mobile devices.
3. Robotic In-store Experience - Opportunity to incorporate robotic measurement scanners for fittings, providing a unique and engaging experience for customers.
Industry Implications
1. Fashion Retail - The fashion retail industry can adopt digitized strategies and technologies to cater to millennial consumers and enhance their shopping journey.
2. Mobile Technology - The mobile technology industry can provide solutions and innovations for mobile point of sale systems, enabling retailers to revolutionize their payment processes.
3. Robotics - The robotics industry can collaborate with fashion retailers to develop and deploy robotic measurement scanners, transforming the traditional fitting experience.