Just in time for Father's Day, the Pillow Tie is the perfect present for that hard-working business man or dad in your life. The Pillow Tie is a clip-on (real classy) necktie that actually has an inflatable pillow, which you can blow up to become quite a comfortable nap-time pillow, all in the clever disguise of a necktie.
The Pillow Tie helps get those working men the much-needed rest they rightfully deserve and they don't even have to come home for it! Although, I'm not sure a boss would enjoy seeing his employees passed out on their desks with a tie stuck to their faces...
Snooze-Aiding Ties
The Pillow Tie is a Business Man's Best Friend
Trend Themes
1. Nap-friendly Products - There's a disruptive innovation opportunity for companies creating products that enable people to nap anytime and anywhere, such as the Pillow Tie.
2. Disguised Wellness Products - Companies can create wellness products disguised as everyday items like ties, shirts or accessories.
3. Multipurpose Fashion Products - The rise of multipurpose fashion products that help consumers save time and money presents a disruptive innovation opportunity.
Industry Implications
1. Fashion - Fashion companies can innovate by creating nap-friendly products like the Pillow Tie to cater to on-the-go consumers.
2. Wellness - There's an opportunity for wellness companies to create more discreet products that support healthy sleep habits, such as disguised nap pillows like the Pillow Tie.
3. Office Supplies - Office supply companies can create products like disguised nap pillows that cater to office workers and help increase productivity.