Heist Studios, which made a name for itself with invisible, inclusive, barely-there hosiery, is now introducing 'The Outer Body' as its first venture into shapewear.
The bodysuit sets itself apart as a next-gen shapewear design that is designed to support the body rather than restrict it. As such, Heist Studios notes that it has "banished the elastic band" from its design. The Outer Body by Heist Studios takes inspiration from the human body itself, particularly the fascia or the connective tissue beneath the skin that is responsible for stabilizing the muscles and internal organs.
Two innovative fabric technologies can be found in The Outer Body—NoSew, which gives the garment just one sewn seam for an ultra-comfortable fit and FlowFree, which is perforated to promote breathability.
Supportive Shapewear Bodysuits
'The Outer Body' by Heist Studios Mimics Connective Tissue
Trend Themes
1. Next-gen Shapewear Design - Opportunity to create shapewear that supports the body rather than restricting it, like Heist Studios' The Outer Body.
2. Invisible and Inclusive Hosiery - Potential for creating inclusive and barely-there hosiery that meets the needs of diverse consumers.
3. Fabric Technologies for Comfort - Disruptive innovation opportunity lies in developing fabric technologies, such as Heist Studios' NoSew and FlowFree, to enhance comfort in apparel.
Industry Implications
1. Fashion - Fashion industry can incorporate next-gen shapewear designs and innovative fabric technologies, as seen in The Outer Body.
2. Textile - Textile industry can explore the development of fabric technologies to enhance the comfort and performance of various apparel items.
3. Retail - Retailers can explore the market demand for invisible and inclusive hosiery products and next-gen shapewear designs for a diverse consumer base.