Deciem has quickly become a beloved beauty brand for its ultra-affordable and effective skincare products and cosmetics—while its Hyaluronic Acid + B5 formula has been a hit with some consumers, the brand recently launched The Ordinary Marine Hyaluronics as an alternative care product.
As some consumers found that the viscous Hyaluronic Acid + B5 formula didn't absorb quickly enough into their skin, Deciem developed a new, lightweight formula powered by "exopolysaccharides from skin-friendly marine bacteria, Hawaiian red algae, Glycoproteins from Antarctic marine sources, micro-filtered blue-green algae and several health-supporting amino acids." All of the marine ingredients in the product are vegan and sustainably sourced.
Alongside its existing Hyaluronic Acid + B5 and the all-new Marine Hyaluronics, The Ordinary will also soon be launching Plant Hyaluronics.
Hydrating Algae Skincare
The Ordinary 'Marine Hyaluronics' Features Vegan Hydrators and Oils
Trend Themes
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Marine Skincare — The trend of using vegan and sustainably sourced marine ingredients in skincare products presents opportunities for companies to tap into the growing demand for eco-friendly beauty products.
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Lightweight Skincare — The trend towards lightweight skincare products, as seen in the launch of The Ordinary's Marine Hyaluronics, presents opportunities for companies to differentiate themselves from traditional heavy formulas.
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Alternative Skincare Formulas — The trend towards offering alternative skincare formulas, such as The Ordinary's Marine Hyaluronics and upcoming Plant Hyaluronics, presents opportunities for companies to cater to a wider range of skin types and concerns.
Industry Implications
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Beauty and Cosmetic — The launch of innovative skincare products featuring vegan and sustainably sourced marine ingredients creates opportunities for the beauty and cosmetic industry to tap into the growing consumer demand for eco-friendly products.
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Natural and Organic — The trend towards alternative and lightweight skincare formulas presents opportunities for the natural and organic industry to showcase their products as a healthier and more sustainable option for consumers.
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Health and Wellness — The use of health-supporting amino acids in The Ordinary's Marine Hyaluronics presents opportunities for the health and wellness industry to tap into the growing demand for functional beauty products.