San Francisco-based Earth Starter created the Nourishmat to help rookie gardeners grow their own greens. The mat is essentially a gardening cheat sheet. It has small holes and labeled sections that tell you where to plant each seed. The premium model of the mat sports a drip irrigation system that hooks up to your hose.
The seeds that come with the Nourishmat are designed to be failure-proof. The seeds are a mixture of compost, clay, worm casings and chili powder; the chili powder helps keep pests away. While everyone would like to grow their own veggies, doing so can be tough and time-consuming. Earth Starter has more or less removed all of the work involved with growing your own greens. The Nourishmat is currently seeking $70,000 worth of funding on Kickstarter.
Gardening Cheat Sheet Mats
The Nourishmat is Designed to Make Growing Your Own Greens Easy
Trend Themes
1. Gardening Simplification - The Nourishmat's design shows a disruptive innovation opportunity for simplifying complex tasks through instruction and organization.
2. Seed Innovation - The Nourishmat's unique failure-proof seed mix shows a disruptive innovation opportunity for improving the success rate and sustainability of homegrown produce.
3. Smart Gardening Accessories - The Nourishmat's drip irrigation system shows a disruptive innovation opportunity for creating smart, technology-enhanced gardening accessories that cater to busy, urban lifestyles.
Industry Implications
1. Home Gardening - The Nourishmat shows a disruptive innovation opportunity for improving the accessibility and ease of home gardening products and services.
2. Sustainability - The Nourishmat's failure-proof seed mix shows a disruptive innovation opportunity for improving the sustainability and quality of at-home produce.
3. Smart Home - The Nourishmat's drip irrigation system shows a disruptive innovation opportunity for integrating smart home technology into home gardening and sustainable living practices.