In its latest branding effort, called 'The Method Way,' Method, the San Francisco-based cleaning products company, is straying from the norm. While cleaning products often opt for marketing that is austere, monochromatic, and — for lack of a better word — clean, The Method Way campaign embraces gaudy colors, garish patterns, and mess, all in the name of cleaning with attitude.
The act of cleaning itself isn't usually associated with fun. On the contrary, cleaning and cleanliness connote chores and errands. Such a connotation thus makes it difficult for companies to establish brand loyalty. The Method Way presents Method's products as a fun alternative to cleaning that still gets the job done, and that message is likely to appeal to the young and the young at heart.
The campaign includes TV commercials, a social media hashtag, and installations in supermarkets and drug stores across the UK.
Colorful Cleaner Campaigns
'The Method Way' Campaign Embraces Color and Mess
Trend Themes
1. Colorful Cleaning Products - Opportunity to disrupt the cleaning products industry by offering vibrant, eye-catching products that challenge the traditional clean aesthetic.
2. Messy Marketing - Opportunity to disrupt marketing strategies in the cleaning industry by embracing gaudy colors, garish patterns, and mess to create a fun and memorable brand image.
3. Cleaning with Attitude - Opportunity to redefine the perception of cleaning as a tedious chore by promoting cleaning products as a fun and alternative experience that appeals to a younger audience.
Industry Implications
1. Cleaning Products - Opportunity for cleaning product companies to differentiate themselves by offering colorful and vibrant alternatives to the traditional monochromatic and clean aesthetic.
2. Marketing and Advertising - Opportunity for marketers and advertisers to disrupt the cleaning industry by incorporating more vibrant and unconventional visuals and messaging in their campaigns.
3. Retail and Supermarkets - Opportunity for retailers and supermarkets to create engaging displays and installations that align with the colorful and playful branding of cleaning products, attracting customers and driving sales.