Up until the release of The MANTLE Skin Conditioning Wash by U Beauty, co-washes have only been created for hair products. This skin-caring co-wash was meticulously formulated over five years to do the duty of a double cleanser and a makeup remover in just one step. The oil-balm formula emulsifies into a cleansing milk that delivers deep support to the skin's acid mantle, which optimizes the skin's microbiome with the right balance of acidity.
FLORA-SIREN is an innovative capsule that deeply hydrates and restores balance. As a co-wash, the action happens in two parts. The brand says, "Acting all over the skin, The MANTLE’s external phase boasts lipoamino acid biovectors to reduce and restore native pH and restore the skin’s acid mantle. At the same time, a concentrated blend of alpha hydroxy acids, enzymes, vitamins, and humectants nourish and hydrate skin to visibly boost radiance for a smoother, fresher-looking complexion."
Face-Cleansing Co-Washes
The MANTLE Skin Conditioning Wash by U Beauty Restores the Skin's Mantle
Trend Themes
1. Skin-caring Co-washes - The emergence of skin-caring co-washes presents an opportunity for the development of personalized skincare routines that streamline multiple steps into one, delivering convenience and cost-savings to consumers.
2. Restoring Skin Microbiome - The trend of skincare products formulated to optimize the skin's microbiome presents an opportunity for the development of novel skincare solutions that address a broad range of skin concerns by supporting the skin's natural ecology.
3. Multi-functional Skincare Products - The increasing popularity of multi-functional skincare products presents an opportunity for the development of streamlined, time-efficient and eco-friendly skincare solutions that cater to the modern consumer's busy lifestyle.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to capitalize on the trend of skin-caring co-washes by developing innovative products that target specific skin types and incorporate active ingredients that address a broad range of skin concerns.
2. Personal Care Industry - The personal care industry has the opportunity to leverage the trend of restoring skin microbiome to create novel skincare solutions that address a wide range of skin conditions, promoting healthy skin and overall well-being of consumers.
3. Consumer Goods Industry - The consumer goods industry has the opportunity to tap into the trend of multi-functional skincare products to deliver convenient, innovative and eco-friendly solutions that cater to the modern consumer's needs, promote ease of use, and differentiate from traditional single-purpose products.