The Man Tie is a new release from American company Goruck.
Known best for its military-grade bags, the company has been around since 2008. As the brand has grown in notoriety, it has also expanded its collections to include accessories and apparel such as belts, t-shirts, belt buckles, rock climbing buckles, hoodies, baseball caps and The Man Tie.
This is touted as "the first military-grade tie in history," which is a bit overkill when you really think about it. It's also ironic that a company that makes such practical, useful items as military bags would produce an accessory that actually has no function!
The Man Tie comes in black, sand and green camo, the ladder of which plays perfectly into the camo-heavy crazes of 2011-2012.
Masculine Military Ties
The Man Tie Combines Army Durability and Semi-Formal Sensibilities
Trend Themes
1. Military-inspired Fashion - Opportunity for designers to create clothing and accessories that combine military durability with fashion-forward sensibilities.
2. Functional Accessories - Demand for accessories that serve a practical purpose in addition to being stylish, opening opportunities for innovative designs.
3. Camo Fashion - Growing popularity of camo patterns in fashion, creating a market for unique and trendy camo-inspired products.
Industry Implications
1. Fashion Design - Fashion designers can explore the use of military elements in their designs, such as durable fabrics and hardware.
2. Accessory Manufacturing - Manufacturers can focus on producing accessories that combine functionality and style to meet consumer demands.
3. Apparel Retail - Retailers can tap into the trend of camo fashion by offering a variety of camo-inspired clothing and accessories to consumers.