The Invisible Race by Sporcks highlights the preserving of the human spirit that was seen in the midst of the COVID-19 pandemic. In 2020, athletes everywhere were left devastated and without goals as races, game days, competitions and sports leagues were all forced to cancel. Without the possibility for prizes, medals, or large crowds to cheer them on, athletes everywhere continued to lace up their shoes.
In each ad, different athletes are spotlighted, with each one explaining the unique motivations behind what they do. One woman describes her journey to running a marathon, in which she started training just 20 days after giving birth to her child. In another, a runner falls 1600 meters down the side of a mountain, and the viewer is introduced to his survival story.
Inspiring Pandemic Athlete Ads
The Invisible Race by Sporcks Highlights Training During COVID-19
Trend Themes
1. Athletes' Inspirational Journeys - There is a disruptive innovation opportunity for companies that can create engaging content for advertisements that showcase athletes' inspirational journeys, especially during challenging times.
2. Preserving Human Spirit Through Sports - Companies that promote stories of athletes persevering and maintaining their athletic spirit during a global crisis can create disruptive innovation opportunities in the sports marketing industry.
3. Individual Motivations of Athletes - A trend focusing on athletes' unique and personal journeys could introduce disruptive innovation opportunities for companies that tell individual stories to inspire other athletes.
Industry Implications
1. Sports Marketing - Companies in the sports marketing industry can utilize the trend of inspiring pandemic athlete ads by creating unique and engaging content to showcase athletes' unique stories and preserve the spirit of sports during difficult times.
2. Sportswear and Equipment - Companies that produce sportswear and equipment can create engaging content to showcase inspiring pandemic athlete ads and take advantage of the trend that focuses on athletes' personal stories of perseverance.
3. Fitness Industry - The trend of inspiring pandemic athlete ads can provide an opportunity for companies in the fitness industry to tell inspiring stories of athletes and create a disruptive innovation by promoting the idea of sport as a means of preserving human spirit during difficult times.