Retail marketing agency DCI-Artform is responsible for integrating 'The Intel Experience,' an immersive shopping zone, into 50 Best Buy stores nationwide.
The company was responsible for the industrial design, engineering and digital integration of the zones, as well as the integration of the "space-wide technology infrastructure" throughout the stores, which allow separate digital components to connect using the LiveGuide content management system. The firm was also responsible for creating, producing, distributing and installing all of the hardware. They will provide the monitoring and maitence for the technology as the project moves forward.
The Intel-powered technology offers customers a memorable shopping experience that is sure to both captivate and engage them. The technology will be continually updated with "of-the-moment" experiences to stay relevant to consumer needs.
Experiential Tech Zones
Best Buy Integrates 'The Intel Experience' in Stores Across the Nation
Trend Themes
1. Experiential Tech Zones - Opportunity for retailers to create immersive shopping zones that provide a memorable and engaging experience for customers.
2. Digital Integration - Potential for the integration of separate digital components using a centralized content management system to enhance the overall retail experience.
3. Real-time Updates - Advantage of continuously updating the technology with 'of-the-moment' experiences to ensure relevance and meet consumer needs.
Industry Implications
1. Retail Marketing - Opportunity for retail marketing agencies to specialize in creating immersive shopping zones and integrating cutting-edge technology into stores.
2. Industrial Design - Demand for industrial design firms to contribute to the creation and engineering of innovative and visually appealing experiential tech zones.
3. Digital Content Management - Potential for companies that provide content management systems to cater to the needs of retailers looking to integrate and manage various digital components.