It seems to be a normal navel piercing, if you don't see the whole picture. But this surface barbell is placed at the back of the body, a few centimeters over the behind. This is quite an unusual place for a piercing, and will likely not become mainstream because it only works if you have a special type of skin.
The piercing from the Wildcat collection is made of titanium.
Implications - Piercings are one way that many people express their individuality; however the area of piercings is typically the same for many people. Businesses can learn from this consumer desire to find new places for piercings. Companies that recognize common consumer products and think of new places and ways to use them will gain momentum.
Butt Crack Piercing
Barbells for Backs
Trend Themes
1. Unconventional Piercings - Offering piercings in unique places beyond traditional areas provides an opportunity for businesses to cater to consumers looking for new ways to express their individuality.
2. Specialized Body Jewellery - Creating piercings and corresponding jewelry specifically for non-traditional piercing areas could provide a disruptive innovation opportunity in the body jewelry industry.
3. Skin-based Accessories - Designing unique accessories that rely on skin type could potentially be a disruptive innovation in the fashion industry.
Industry Implications
1. Body Modification - Providing new and unusual piercing options and jewelry beyond traditional areas could be a way for businesses to attract customers in the body modification industry.
2. Body Jewelry - Creating specialized jewelry for non-conventional piercing locations can offer businesses with alternative opportunities in the body jewelry market.
3. Fashion - Integrating unique skin-based accessories in fashion could become a disruptive innovation opportunity in the fashion industry.