Streetwear imprint The Hundreds introduces a new collection designed for the season that is made in collaboration with Indy 500 for Memorial Day Weekend. The capsule is crafted to honor the annual racing event and features a wide range of apparel along with a trucker hat.
It is led by a selection of graphic tees and a pullover hoodie with black and white hues as the base foundation of the range. The black hoodie is designed with a collage of racing-themed graphics along with a driver's helmet. The brand continues with the racing theme with the application of a wildfire flag next to a checkered flag, a bright red race car, and co-branding details that nod to both efforts.
Racing-Inspired Graphic Streetwear
The Hundreds Reveals a New Collection of Apparel for the Season
Trend Themes
1. Racing-inspired Streetwear - Opportunity to incorporate racing-inspired designs into streetwear in collaboration with motorsport events.
2. Graphic Apparel Collections - Opportunity to create graphic-heavy collections for apparel enthusiasts.
3. Collaborative Capsules - Opportunity for fashion brands to collaborate with different entities to create limited edition capsules.
Industry Implications
1. Fashion and Apparel - Fashion brands can incorporate racing-inspired graphic designs into their collections.
2. Motorsports - Opportunities for motorsports brands to collaborate with fashion brands to create limited edition products.
3. Event-based Marketing - Promote events through collaborations and exclusive product releases.